Reverse Engineer Brainstorming Physical Products to Sell Online
This week on Marketer Monday, I’m talking about finding new products to sell online by reverse engineering what is already working.
Memorize my method to brainstorming ideas on what physical products work to sell online:
Industry Magazines Will Help You Pick Products to Sell Online!
Here’s my advice if you are struggling to have a product idea or just looking for your next one. Go to Barnes and Nobles, go to whatever bookstore you have, sit down in the magazine section and look though the lifestyle sections.
See which magazines they have and who is advertising there – it’s a great way to find out what’s working. Then, get on your laptop, do some research, see if you can complete with these companies.
Pick Up Magazines From Industries and Niches with Passionate Audiences
Look at What is Being Created and Who is Advertising to the Readers
Ask Yourself, “Can I Compete Selling These Products Online?”
Other Magazines Can Help You Find Products to Sell Online
This obviously comes from a lot of experience but I also think it’s really important to be up to date with business magazines: Fast Company and Entrepreneur which are okay but I think INC. is my favorite out of all the business magazines. Also, Psychology Today.
You might be wondering ‘Why a psychology magazine?’ Well, it’s because psychology is why people make decisions to buy or not to buy, so super important.
I hope you find my method to picking the best products to sell online helpful. It’s just something that’s on the top of my mind right now because it’s literally what I spent part of my weekend doing, in addition to paying golf. Check it out and let me know what you find. If you have any questions please let me know in the comments below!
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Brainstorming Physical Product Ideas:
Full Video Transcript
Hey Everyone! Anton Kraly here, founder and CEO of https://performancemarketer.com. In this video I am going to show you how to get your next product idea, but before I do that let me welcome you to a special Home Office edition of Marketer Mondays.
Alright, so the reason I am doing this one from home is because over the past weekend I went out to Barnes and Nobles bookstore, I am sure you know them. I go there a lot and the reason I go is to check out new business books, I picked up a few good ones this one week, but I also go to check out the magazines. I actually look into magazines that really don’t interest me, the topics aren’t things that I want to know more about, but they are lifestyle topics that I know products sell well in. They’re basically magazines that target passionate audiences so when I’m there I typically browse through them and, maybe every few months, I’ll pick up new editions. It’s because I’m trying to spot trends.
Let me give you some examples of magazines I just picked up last weekend when I went to the bookstore: I got a whole stack as usual (these are basically a write off, I get these for market research – I’ve got around six magazines so 40 bucks total, something like that) and you’ll see I have a few different ones the ‘How to home brew beer’ magazine and another one called ‘Beer and Brewing’. It’s not that I’m not passionate at all about all about this stuff, it does interest me a little bit, but I didn’t go buy these magazines because it’s a hobby of mine and I can’t wait to see the latest issue. I bought these because I’m curious what these audiences are reading and what the popular topics are, what the articles are and then really what I’m trying to find is what they’re actually advertising.
So, as you know in any magazine when you flick through it it’s usually about 30% just advertisements, people that pay these companies to take out ads, and the ones I’m looking for are the ones for eCommerce products. You probably know that at Performance Marketers we talk about marketing for physical products, information products and software products, so this is really a tip that will help you mostly with the products side of things. To give you an example I’ve got the ones on beer brewing to see what the latest product trends are and I’ve bought one on guns and ammo. Listen, I’m not a gun guy and I’m not a gun owner although I totally support the 2nd amendment those who do want one it’s just that I’m not a gun person but what I want to see is which products are selling. No, I don’t want to sell guns but there are all kinds of other things as well such as cases, flashlights, and targets so I check to see what people are offering to these audiences: they are a very passionate buying groups. I even bought one called ‘The High Times’, I’m definitely not a weed smoker, again, I don’t have a problem with anyone that is, but I am curious what is selling in this market.
Just buying these things and reading through them doesn’t mean that I am automatically going to start a beer brewing company or that I am targeting people who are gun owners, grow their own marijuana, doing outdoor activities or are interested in making their own products sat at home. What they have are super passionate audiences and that’s really what I care about because when I go through these magazines I can see what products are being created and who is advertising in them. Then I can use my experience, with the internet marketing side of things, to look up the companies that are advertising already: to see how much they are selling, who their competition is, where else they are getting traffic from and if it looks like a profitable business model. It’s something we can try to emulate in our own business.
I use the offline world of magazines to get ideas and then I use my internet marketing knowledge to try and see if I can compete with these companies. Definitely something you should be doing if you are looking for product ideas. I always recommend looking at what’s working and seeing who is actually paying for ads in offline magazines is a great way to get started. Combine that with some internet marketing knowledge and you’ll really be able to hone in onto great product types and hopefully create your own.
I’ll just show you what else I’m reading because again that is where we get the ideas from: how we implement. This obviously comes from a lot of experience but I also think it’s really important to be up to date with business magazines: Fast company and Entrepreneur which are okay but I think INE is my favorite out of all the business magazines. Also Psychology today. You might be wondering ‘Why a psychology magazine?’; it’s because psychology is why people make decisions to buy or not to buy, so super important.
Here’s my advice if you are struggling to have a product idea or just looking for your next one. Go to Barnes and Nobles, go to whatever bookstore you have, go to Borders, sit down in the magazine section and look though the lifestyle sections. See which magazines they have and who is advertising there – it’s a great way to find out what’s working. Then, get on your laptop, do some research, see if you can complete with these companies.
I hope you found this helpful. It’s just something that’s on the top of my mind right now because it’s literally what I spent part of my weekend doing, in addition to paying golf. Check it out and let me know what you find. If you have any questions please let me know because this show, Marketer Monday, is created based on questions you’ve asked and things you want to learn. Feel free to comment below this and if you got value out of this please give it a thumbs up. Share with someone you think will get value as well – maybe that person that has been struggling got find that perfect product and this is a great way to start? That’s it for this week and I will see you next week for Marketer Monday. Thank you.