Opt-In Offers That Will Make Your Leads Hand Over Their Emails

So you're building an email list. That means you have to ​get your hard earned leads to hand over their emails.

Which isn't getting any easier as people are becoming more and more cautious ​sharing their emails online.

And that's exactly why you'll need to bribe them with an opt-in offer they want. ​​

​Opt-in offers are a great, fast way to build a large email list of loyal subscribers. Yet, ​with consumers growing more​ protective of their personal information, you'll have to create ​brilliant offers if you want ​access to their inbox.

3 Things Every Brilliant Opt-In Offer Does

Before we dive into what types of opt-in offers your visitors want, you should know the 3 characteristics that every effective opt-in incentive has.

1. Consistent with Your Business' Overall Message

The ads and corresponding opt-in offers you run should look similar in design and deliver the same message​.  This ensures when people click your ads, they see the same message delivered and don't feel confused.

2. Provide a Quick, Simple Solution to a Specific Problem

When people find your website there is a good chance that they're looking for a solution to a frustration or desire.  Your opt-in offer should give a quick taste on what kind of information your visitor can find on your website, now and in the future.

Don't make the all too common error of an opt-in offer that is trying to solve all the problems.

3. Relate to the Reason People are Visiting Your Page

There are ​dozens of different opt-in offers to encourage visitors to hand over their email, but they won't all suit your business or site. If you create an opt-in offer that relates to who is visiting your site and why, then you'll starting seeing your email list grow like crazy.

Irresistible Opt-In Offers to Build Your Email List

If you really want to build a large email list fast, you'll need to create an opt-in offer that your visitors won't be able to refuse. Most people use a newsletter but that might not be the best fit for your business. And let's be honest, that's just boring.

Read below for 7 genius opt-in offers that will get you those precious emails:

Opt-In Offer #1: The e-Book

social media ebook example

Adespresso ​​​offers an incredible eBook packed with everything you need to run campaigns on Facebook. This a great example of a target opt-in offer that relates to the reason why people are visiting the site.

​An eBook doesn't have to be hundreds of pages long​. A ​buzz-worthy eBook could be 8 or 10 pages and still have a great deal of information inside. Make your eBook go viral and encourage sharing! The best part ​is your eBook ​can easily spread, helping you attract potential costumers beyond the original subscriber.

Opt-In Offer #2: The Downloadable

As long as you offer useful information that they can't find elsewhere on your site, ​this opt-in offer for lead generation is a great strategy to building a bigger email list.

Downloadables (think infographics, checklists, social media templates, etc.) will work best if you pack them full of rich, specific information. And be sure ​to highlight's how they differ from ​the content already on your site.

Opt-In Offer #3: The Mini Course

Turn into 'expert' status with a free mini-course or webinar.  If you have a lot of know-how in your field, it can easily be done.  Think, "What kind of information are visitors seeking when they come to my site and how can I teach them?"

free mini course

One of the most effective lead magnets at Drop Ship Lifestyle is their free mini-course. There's ten days of information packed videos that gives new subscribers an idea of how drop shipping works and gets them started.

​Opt-In Offer #4: The Contest

This one depends on your business/website, but there could be a ton of options for a opt-in offer built on a contest. A contest to win one of your products or a special item is a quick and easy way to build up your email list. Just make sure not to give away your primary product!

Opt-In Offer #5: The Member's Only Group

These member-only boards, Facebook groups, and Slack channels are a hot commodity in several niche markets. Step in and provide a place for your niche to meet and discuss.

More than an opt-in offer, building a community around your niche will give you an incredible opportunity to learn more about your customers and what kind of products and services you can create to meet their needs.

Opt-In Offer #6: The Workbook

optin offers

​​Thriving Launch​​​ has a free workbook to capture the emails of new visitors interested in their services.

Workbooks and worksheets make you feel like you’re taking action by filling them out, and they make for an excellent opt in offer for lead generation. ​

These simple lead magnets work best as a way to pull together an intense, lengthy blog post, and lay out how your readers can take action. Overall, it’s a highly valuable piece of content that your new subscriber can use over and over again.

Opt-In Offer #7: The Toolkit

A free toolkit allows your business to provide your audience with a valuable collection of downloads, tools, resources, and videos. Compiling them altogether in this format helps your reader get from Point A to Point B.

And the best part is, these toolkits are so easy to make! Just list out the your process and the tools needed. For example, to help build an email list for our new copywriting tool, Copy Kraken, we created a Copywriter's Toolkit

lead magnet example

Here is an ad we ran on Facebook to promote our new (free) copywriter's toolkit.

This PDF served as a free lead magnet and inside, was every tool, resource, and Performance Marketer PDF our copywriters recommend and use. Clearly, it would be a great resource to those who aren't copywriters themselves.

​How Will You Persuade Leads to Hand Over Their Emails?

Bribes, lead generators or magnets, opt-in offers; they all have the same end goal: persuading your visitors to hand over their precious email address. Consumers today know that their email is valuable, which means you'll need to create a really compelling reason for them to opt-in to your offer.

As you see, there are a wide variety of opt-in offers that you can create to get today's cautious consumer to hand over their email. With some customizing, any of the above ideas could build you a highly-targeted list of emails.

​Just remember, the key to creating an opt in offer that is effective and enticing is applying the creativity that is right for you and your target audience!

Anton Kraly

Anton is a the Founder & CEO of Performance Marketer - a place where decades of real world marketing experience is shared. He began building business online in 2007 and has built and sold multiple seven-figure businesses.