3 Ways CRO Bar Increases Conversions

Are you interested in increasing your conversions? When it comes to managing your website, your conversion rate is one of the most important marketing metrics to watch.

And for some reason, it’s where website owners are consistently leaving money on the table. (HUGE piles of money)

The goal should be to create a website that your visitors understand and can enjoy while delivering what they want. Optimizing for conversions can be the difference between keeping potential customers from hitting their browser’s back button and keeping them digging deeper into your site.

Landing pages aren’t the only pages that should be optimized for conversions.  Every page should have a laser-focus on one specific goal.

For example, currently our only goal on CRO Bars home page is to get visitors to sign-up for a free account. It’s a quick but powerful way for us to remind our visitors to take action. And it doesn’t interfere with their site experience at all!

With our landing page’s main headline “ CRO BAR IS THE MOST CUSTOMIZABLE CONVERSION BAR ONLINE – CREATE YOUR FREE ACCOUNT BELOW”, 

To the main box that gives the user a simple First Name and Email input to create their account.

Further down, we talk about what CRO Bar can do, while flaunting some social proof to give them a reason to sign up quickly. 

Experience has taught us that our highest conversion rates come from opt-in pages that are straight to the point. With one clear and focused message, like our example above, we consistently see conversions of 50% or more.  Note: Typical eCommerce conversion rates are closer to around 2-3%…..

Here are three ways you can use CRO Bar to increase conversions: 

Driving Targeted Traffic to Specific Pages

It’s quite surprising how a simple ‘reminder’ can drive more conversions from your visitors.

Even better than pop-ups, with CRO Bar your message can always be on display. This conversion bar is anchored to the top or bottom of the screen, leveraging highly visible areas of your webpage to funnel your traffic to specific pages.

One of the easiest ways to implement this funnel strategy is to use CRO Bar on pages that are already getting traffic but lack a clear end goal.  Pages such as blog posts, about pages, or even out-of-stock product pages; any page that doesn’t typically have a clear cut path to revenue. 

Creating Urgency Through Perpetual Day and Countdown Timers

If you’ve been keeping up with our blog, you know that creating a sense of urgency is one the most impactful ways to increase eCommerce conversions.

Perpetual Day Timers

One of the easiest ways to increase urgency is by creating an end point of your promotion.  Even if that means creating a new promotion once the previous one expires.  

With CRO Bar we’ve made this process easier than ever.  We’ve allowed automatically updated days of the week or month within text fields.  This allows you to have a perpetual promotion on your products that are always creating a sense of urgency. 

Evergreen Countdown Timers

Another fantastic strategy for creating urgency is using evergreen countdown timers. When you pair a tool like CRO Bar with a custom evergreen countdown timer you can give every visitor to your site a unique experience and their own sense of urgency. 

Think about it, either way nothing drives action like an eye-catching notification bar that says, “This is how much time you have left!”

Get Customized and Increase eCommerce Conversions

We had to save the best tip to increase eCommerce conversions for last.

You can integrate CRO Bar with Google Tag Manager to add specific notifications to each individual web page.

With CRO Bar, your eCommerce conversions will increase when you add a unique and clear call-to-action to your product pages.

For example, if the product page is for Brand X Stand Up Paddle Boards, your notification bar could say: “SAVE 10% ON BRAND X STAND UP PADDLE BOARD – EXPIRES MONDAY”

Next Steps

These three steps are sure-fire ways to deliver a specific marketing message to your site visitors and rapidly increase conversions. 

The best part of the above strategy is that it’s completely FREE.   You can set up CRO Bar using the form below or visiting our website, https://usecrobar.com 

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Enter Your Name And Email Below To Receive FREE Access to CRO Bar 

Caitlin
 

Caitlin is an Austin-based digital marketer and writer with a passion for content. She is the newest member of the Performance Marketer team and brings years of marketing experience, as well as the best recommendations for where to go for lunch.

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