When it comes to marketing, measuring the return of the investment of our time and money is best practice #1. Chances are you might have thought (or know someone who is a firm believer) that when it comes to social media marketing, is no real ROI. Here’s why that line of thinking is wrong.
Continue readingWhat do we have to look forward to in 2018? Well, we asked hundreds of influencers, entrepreneurs, and marketers what they were looking forward to and their marketing expectations for the new year. From videos to segmenting to AI to being more human – the future is looking bright and it’s time to pull out our shades.
Continue readingI love how easy it is to define a brand’s voice or find new audiences on social media. It’s a huge reason why I’m not giving up on social media, and neither should you! However, times are changing and so are the basic tactics that every social media manager should take. Here are 7 tactics that are the difference between standing out on social media, and just adding to the noise.
Continue readingGrowing your business can be expensive, but it doesn’t have to be with these 20 free marketing tools. Discover the top free marketing tools now.
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