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Category Archives for "Scarcity and Urgency"

How Not to Use Scarcity Marketing

Conveying a sense of scarcity and urgency is a powerful marketing tactic that taps into the psychology of why we say, “Yes.” When utilized correctly scarcity marketing can give your company and sales a massive boost. On the other hand, when done wrong, you can hurt the reputation of your business and lose the loyalty and trust of your customers

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How We Profit By Creating a Sense of Urgency (and How You Can Too!)

There are countless studies, like one that shows how one business increased sales by 332% by creating a sense of urgency and scarcity in their marketing and copy. At Drop Ship Lifestyle and Performance Marketer, urgency and scarcity is something we have been using for years! That’s why we’ve decided it’s about time we share some of what we’ve learned.

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