Online Marketing Strategies ﻿From﻿ Real ﻿﻿Businesses

Lead Generation: Quality over Quantity, or Quantity over Quality?

Lead generation is about more than getting an email address, it’s about qualifying visitors for higher conversions. Discover how to get leads that are ready to buy in this article.

6 Steps to Identifying Your Target Market

With a clearly identified target market it becomes much easier to determine where and how to market your company. Here’s how to identify your target market.

All the Ways Inbound Marketing Will Grow Your Small Business

One particularly damaging myth is that inbound marketing is strictly the realm of large businesses with an established consumer base. In reality, small business inbound marketing is vital for creating a strong user base for your product or service.

A Beginner’s Guide to Getting Started with Marketing Automation

While marketing automation sounds complex, it can be easy to leverage it in small ways that make a big difference in your marketing workflows. From massive technology stacks to free tools, automation has been improving operations for marketers in so many ways. If you aren’t already, now is the time to get in on the action yourself.

The Perfect Lead Magnet System

A great lead magnet can bring your business thousands of leads each month. Lead magnets are free offers attached to a signup form for an email list. Read this article to learn how to create your perfect (and high-converting) lead magnet. We’ve also included six templates to get you started attracting targeted leads.

How To Create Your Ideal Customer Avatar

Are your marketing efforts falling flat? If you haven’t clearly defined your buyer persona, chances are your sales message is missing the mark. Creating the perfect customer avatar has never been easier than following our step-by-step guide.

How to Setup Google Analytics for Your eCommerce Shopify Store

With a brick and mortar business, you have the ability to see customers firsthand, learn their habits, and speak to them. Which is why your eCommerce store needs Google Analytics. Without Google Analytics, an online store is blind to the kind of information that’s so easily tracked with a physical storefront. Here’s the easy four-step system to get setup and start tracking your store’s visitors.

7 Common Lead Generation Mistakes You Can Easily Avoid

Knowing where most lead generation campaigns fail will help you turn yours into a massive success that will skyrocket your profits! Whether you’re creating your first lead generation campaign, or you’ve been doing this for years, make sure to avoid these seven common lead generation mistakes.

2018 Digital Marketing Trends: 40 Influencers Share their Predictions and Expectations

What do we have to look forward to in 2018? Well, we asked hundreds of influencers, entrepreneurs, and marketers what they were looking forward to and their marketing expectations for the new year. From videos to segmenting to AI to being more human – the future is looking bright and it’s time to pull out our shades.

What is Outreach Marketing? How to Create a Strategy That Will Grow Your Business

Outreach marketing is not about marketing at your customers. In it’s most simple state, outreach marketing is a form of marketing that aims to focus on human connections. This kind of marketing strategy taps into the simple psychology preference of word-of-mouth recommendations.

1 2 Next »

Archive