Choose an audience, choose a problem. Don’t overcomplicate your funnel.
Learn how to build a story that sticks to your one promise and see immediate performance boosts.Continue reading
A/B testing gets a ton of ink online.
But does it deserve it?
Is A/B testing the end-all, be-all for increasing conversions on your site or for product purchases?
The shower answer is no.
Here’s why, and what you should be doing instead.Continue reading
Sometimes we get caught up in with trying to find new ways to market our product or site, but don’t forget the techniques that have been working for years.
Learn about three proven marketing techniques that have been used for nearly a century.Continue reading
You’ve spent months creating and compiling your product. It’s jam-packed full of all your juicy knowledge and advice, and you’re ready to put it out there into the world. You’re ready to let it loose on the public to cure all their woes.
But launch day comes and goes to the harmonious sound of crickets.
Do you want to learn exactly why your product isn’t selling? More importantly, do you want to learn how you can turn it around?Continue reading
Despite what you may have heard, content marketing is not—at its core—about “creating and sharing valuable content.”
To be sure, to be effective at marketing, you will create and share content.
But don’t confuse the ends with the means.
Content is a tool, a tactic you use to achieve a goal—not a goal by itself.Continue reading
When we talk creating information products, we’re usually talking about money. And for good reason. Some marketers make huge money selling info products online.
Maybe you’ve thought about making an info product of your own. But there’s a question that’s held you back:
“Will I be able to sell it?”Continue reading
Before you delve into throwing out dough at the paid advertising platforms, you need to ask yourself some questions. [bctt tweet=”Before you throw dough at the paid advertising platforms, you need to ask yourself some questions.” username=”akraly”] In order to get Paid Traffic right the first time, which means, not wasting tons of money, you’ve got […]Continue reading