Right now there is an ocean full of potential customers for your product. They’re good prospects, but they don’t know you. They don’t know what you sell. They don’t know how you can help them.
It’s your job to change that.
This is the top of the funnel, the place where you do everything you can to catch the attention of your target audience.Continue reading
Stories: The Secret Weapon for Anyone Building a Sales Funnel
Storytelling is a secret weapon for anyone trying to sell anything online.
A story is like a cloaking device: they let you bypass the defenses your audience uses to shield themselves from ad messages.
Stories pull people in through narrative.Continue reading
Content is the lifeblood of your business.
If you want the right clients to find you, then stop running after them. I want you to focus on…
You’ve spent months creating and compiling your product. It’s jam-packed full of all your juicy knowledge and advice, and you’re ready to put it out there into the world. You’re ready to let it loose on the public to cure all their woes.
But launch day comes and goes to the harmonious sound of crickets.
Do you want to learn exactly why your product isn’t selling? More importantly, do you want to learn how you can turn it around?Continue reading
Despite what you may have heard, content marketing is not—at its core—about “creating and sharing valuable content.”
To be sure, to be effective at marketing, you will create and share content.
But don’t confuse the ends with the means.
Content is a tool, a tactic you use to achieve a goal—not a goal by itself.Continue reading
There’s no doubt about it – creating an info-product is a huge task. In fact, for many people, the whole idea of creating something this sizable is completely overwhelming.
Which is why it’s important to split the process into stages, especially when it comes to gathering inspiration, researching, and organizing the content.Continue reading
Ever sat in front of your computer staring a blinking cursor and just not know where to start?
I’ve been there.
Deciding to make an info product is a great first step. But how do you actually create the content that goes into your product?
What you need is structure. A skeleton you can use to build your information product.
RATTLE: The Super-Simple Formula for Teaching Anything to AnyoneContinue reading
Webinars are increasingly becoming a go-to marketing tool for businesses looking to reach an audience outside of their immediate geographical location.
Where you might once have had to run an in-person event, you can now run an online version to ten times as many people who are scattered all over the planet.
It’s the ultimate way to connect with your audience.
So why should you incorporate a webinar strategy into your business?Continue reading
10 practical tips to get your message heard and shared by busy people through email Almost every opportunity in life is only one person away. Think about that for a second. You could land your dream job through one boss’ approval. You could end up on your favorite TV show if you know the right […]Continue reading