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Actually, You Can Get Great Conversion Rates from Mobile Users

In general, we’ve seen conversion rates up across all types of devices in the past few years but mobile conversions rates are still averaging about 1% in most industries. If you consider where that average rate was in 2014 (when the number of mobile phone users beat out desktop computer users) and where it is now, then you’ll start to see why we think it’s time to bust the myth that users on mobile don’t, can’t, and won’t convert!

The Great ‘Growth Hacking’ Hoax

How did one company growth so quickly? Especially ramping up in the last few years? The easy and trite answer is ‘growth hacking’. A so-called ‘new-breed’ of aggressive marketing coined by Sean Ellis, that skyrockets daily users through a combination of technical and engineering tactics.

Build Trust and Deeper Connections By Sharing Your Big Stories

It was only when I started sharing little aspects and tidbits from my life that I started seeing better sales and more engaged customers. But it’s not much of mystery why I was seeing these results: people buy from people they trust and like.Trust and connections are the easiest paths to turning our leads into customers. It’s this reason that makes storytelling in sales so beneficial.

Everything You Thought About Social Media Marketing ROI is Wrong

When it comes to marketing, measuring the return of the investment of our time and money is best practice #1. Chances are you might have thought (or know someone who is a firm believer) that when it comes to social media marketing, is no real ROI. Here’s why that line of thinking is wrong.

How Not to Use Scarcity Marketing

Conveying a sense of scarcity and urgency is a powerful marketing tactic that taps into the psychology of why we say, “Yes.” When utilized correctly scarcity marketing can give your company and sales a massive boost. On the other hand, when done wrong, you can hurt the reputation of your business and lose the loyalty and trust of your customers

How to Use Facebook to Retarget & Convert Your Leads

Convert more “window shoppers” with retargeting. Learn how to use Facebook ads to turn a broad audience into customers.

Using Videos in Your Content Marketing Isn’t as Expensive as You Think

Of course, creating your own video content, or sourcing an affordable video content production firm you’re happy with, takes time and effort. But, with so many potential clients increasingly engaging with video, it’s the perfect way to reinforce a brand message or to accompany a new launch.

All the Ways Inbound Marketing Will Grow Your Small Business

One particularly damaging myth is that inbound marketing is strictly the realm of large businesses with an established consumer base. In reality, small business inbound marketing is vital for creating a strong user base for your product or service.

7 Easy Tactics to Build Customer Loyalty and Create Super Users

Being honest, engaging with your customers, and providing great service are the right things to do as business owner. These principles are also at the foundation of companies who have created deep customer loyalty and benefited from their ‘super users.’ This is the type of customer loyalty will help you grow your business, as they help you sell your products and provide a consistent source of motivated leads. Here’s seven new and powerful tactics you can start using now to turn your loyal customers into ‘Super Users’!

6 Tactics for Building an Engaged Community Using Facebook Groups

Social proof is one of the biggest drivers of sales in business. Creating a Facebook group around your business is unlocking the social proof’s power to to set up a foundation for hugely-scalable word of mouth. It’s simple to set-up a Facebook group but creating one that’s powerful and engaged isn’t. That’s why we’re sharing our favorite tactics, so your Facebook Groups can be successful, while keeping it’s members engaged and spam-free!

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