6 Steps to Identifying Your Target Market
With a clearly identified target market it becomes much easier to determine where and how to market your company. Here’s how to identify your target market.
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Why Your Landing Page Conversions Depend on Creating Better Ads
Low conversions? It’s tempting to start with your landing page.Instead, you should start with the ads that are sending people there in the first place. Because they set the tone and influence everything else – including what’s on those pages.
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4 Breakthrough Customer Service Strategies Backed by Data
Respecting customers and treating them well should be Great Customer Service 101. It doesn’t even take much to ensure that you’re treating your customers like they deserve.
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The Surprising Truth About Sending Too Many Emails to Your List
Today, we want to look at a common myth surrounding email marketing. Like our examples above, a conservative dose of effective email marketing can be a great thing. Too many emails, on the other hand, will give your list a severe headache.
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7 Tips to Fix Your Broken Blog Posts and Increase Website Traffic
If you want to attract a ton of organic website traffic, then you need an amazing blog! It pays to spend your time and money on building a great blog to attract website traffic. But before you throw away your bad blogs, take a look at these 7 ways to turn your broken blogs into increased website traffic.
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Actually, You Can Get Great Conversion Rates from Mobile Users
In general, we’ve seen conversion rates up across all types of devices in the past few years but mobile conversions rates are still averaging about 1% in most industries. If you consider where that average rate was in 2014 (when the number of mobile phone users beat out desktop computer users) and where it is now, then you’ll start to see why we think it’s time to bust the myth that users on mobile don’t, can’t, and won’t convert!
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The Great ‘Growth Hacking’ Hoax
How did one company growth so quickly? Especially ramping up in the last few years? The easy and trite answer is ‘growth hacking’. A so-called ‘new-breed’ of aggressive marketing coined by Sean Ellis, that skyrockets daily users through a combination of technical and engineering tactics.
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Build Trust and Deeper Connections By Sharing Your Big Stories
It was only when I started sharing little aspects and tidbits from my life that I started seeing better sales and more engaged customers. But it’s not much of mystery why I was seeing these results: people buy from people they trust and like.Trust and connections are the easiest paths to turning our leads into customers. It’s this reason that makes storytelling in sales so beneficial.
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Everything You Thought About Social Media Marketing ROI is Wrong
When it comes to marketing, measuring the return of the investment of our time and money is best practice #1. Chances are you might have thought (or know someone who is a firm believer) that when it comes to social media marketing, is no real ROI. Here’s why that line of thinking is wrong.
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How Not to Use Scarcity Marketing
Conveying a sense of scarcity and urgency is a powerful marketing tactic that taps into the psychology of why we say, “Yes.” When utilized correctly scarcity marketing can give your company and sales a massive boost. On the other hand, when done wrong, you can hurt the reputation of your business and lose the loyalty and trust of your customers
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