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20 Free Marketing Tools Every Smart Business Owner Should Know About

In the marketing world there are hundreds of paid and free marketing tools to make our jobs easier. There’s so many that it’s almost a double-edged sword. Tools to help us measure campaigns, create lead magnets and other content, research the competition, and generally, make the process more efficient all around. For every paid marketing tool or app, there is a free one that is in its own right, pretty impressive.

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8 Quick Ways to Segment Your Email List

Why do segmented campaigns consistently out-perform non-segmented campaigns? You’ll be targeting your subscribers with the right message at the right time, and you won’t send the same contact too many emails. If you’re looking for new ways to segment your growing email list, here’s 8 of our favorite.

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5 Secrets About Lead Magnets You Should Know

Lead magnets are a must for all types of businesses. Online or offline, both can create lead magnets to bring in new customers or subscribers, but only when executed properly. This guide will share some of the most beneficial lead magnet secrets most marketers forget. We’ll also provide tips on what truly works while looking for quality, qualified leads.

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11 Ways Businesses Use Scarcity Marketing

Scarcity marketing is a powerful psychological-based tactic. When used correctly, it can give your sales a real boost. While we’ve talked a lot about the different variations of scarcity marketing in the past, we have new examples of scarcity to help you brainstorm some fresh ideas and make more sales.

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3 Ways CRO Bar Increases Conversions

Are you interested in increasing your conversions? When it comes to managing your website, your conversion rate is one of the most important marketing metrics to watch.

And for some reason, it’s where website owners are consistently leaving money of the table. (HUGE piles of money)

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$1,743 Reasons My Webinar Failed

I’ve spent the last 4 years creating webinars, but this last webinar was literally the worst one we’ve ever done. How bad?

Well, after spending $1,743 in advertising we got zero sales… ZERO!

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40 Examples of Scarcity Marketing and Every Reason Why It Works

Marketing is in essence applied psychology, but it would be unbecoming to prey on people’s weakness in order to make a gain for yourself. Thankfully, there are ethical ways to use avoidance of pain in marketing, and scarcity marketing is simply a tool that is used to that end.

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The Gain Logic Fear Email Sequence

Did you know, that the webinar funnel has the ability to easily be your most profitable funnel? While we are constantly testing the different aspects of all of our funnels, the webinar funnel requires some special treatment.

Most people seem to think that driving traffic to a webinar opt-in is the end of the funnel. A huge portion of your sales should come in the follow-up sequence and that’s exactly where the Gain / Logic / Fear sequence comes into play.

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12 Unbelievably Easy Ways To Scale Your Business

Business growth only happens in three different ways. This post will cover all three. And even if you aren’t as far along with your business, this post will give you the ingredients to scale quickly and efficiently whenever you are ready.

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How To Use The Holiday Funnel to Effectively Maximize Lead Value

The Holiday Funnel is used to maximize the value of our unengaged leads by presenting special offers. We trigger our Holiday sales funnels after our webinar funnel has run its course with effectively converting a sale.

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