The Gain Logic Fear Email Sequence

Did you know, that the webinar funnel has the ability to easily be your most profitable funnel? While we are constantly testing the different aspects of all of our funnels, the webinar funnel requires some special treatment.

Most people seem to think that driving traffic to a webinar opt-in is the end of the funnel. A huge portion of your sales should come in the follow-up sequence and that’s exactly where the Gain / Logic / Fear sequence comes into play.

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How to Use the Holiday Funnel to Effectively Maximize Lead Value

Welcome to Week #14 of Marketer Mondays!

The Holiday Funnel is used to maximize the value of our unengaged leads by presenting special offers. We trigger our Holiday funnels after our webinar funnel has run its course with effectively converting a sale.

Today on Marketer Mondays I explain how we use the Holiday Funnel to effectively maximize our lead value.

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