Actually, You Can Get Great Conversion Rates from Mobile Users

In general, we’ve seen conversion rates up across all types of devices in the past few years but mobile conversions rates are still averaging about 1% in most industries. If you consider where that average rate was in 2014 (when the number of mobile phone users beat out desktop computer users) and where it is now, then you’ll start to see why we think it’s time to bust the myth that users on mobile don’t, can’t, and won’t convert!

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Build Trust and Deeper Connections By Sharing Your Big Stories

It was only when I started sharing little aspects and tidbits from my life that I started seeing better sales and more engaged customers. But it’s not much of mystery why I was seeing these results: people buy from people they trust and like.Trust and connections are the easiest paths to turning our leads into customers. It’s this reason that makes storytelling in sales so beneficial.

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How Not to Use Scarcity Marketing

Conveying a sense of scarcity and urgency is a powerful marketing tactic that taps into the psychology of why we say, “Yes.” When utilized correctly scarcity marketing can give your company and sales a massive boost. On the other hand, when done wrong, you can hurt the reputation of your business and lose the loyalty and trust of your customers

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Are You Targeting The Right Audience?

Targeting The Wrong Audience Is The #1 Way To Insure Your Business Isn't Profitable.

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