When it comes to marketing, measuring the return of the investment of our time and money is best practice #1. Chances are you might have thought (or know someone who is a firm believer) that when it comes to social media marketing, is no real ROI. Here’s why that line of thinking is wrong.
Continue reading
Conveying a sense of scarcity and urgency is a powerful marketing tactic that taps into the psychology of why we say, “Yes.” When utilized correctly scarcity marketing can give your company and sales a massive boost. On the other hand, when done wrong, you can hurt the reputation of your business and lose the loyalty and trust of your customers
Continue reading
Convert more “window shoppers” with retargeting. Learn how to use Facebook ads to turn a broad audience into customers.
Continue reading
Of course, creating your own video content, or sourcing an affordable video content production firm you’re happy with, takes time and effort. But, with so many potential clients increasingly engaging with video, it’s the perfect way to reinforce a brand message or to accompany a new launch.
Continue reading
One particularly damaging myth is that inbound marketing is strictly the realm of large businesses with an established consumer base. In reality, small business inbound marketing is vital for creating a strong user base for your product or service.
Continue reading
Being honest, engaging with your customers, and providing great service are the right things to do as business owner. These principles are also at the foundation of companies who have created deep customer loyalty and benefited from their ‘super users.’ This is the type of customer loyalty will help you grow your business, as they help you sell your products and provide a consistent source of motivated leads. Here’s seven new and powerful tactics you can start using now to turn your loyal customers into ‘Super Users’!
Continue reading
Social proof is one of the biggest drivers of sales in business. Creating a Facebook group around your business is unlocking the social proof’s power to to set up a foundation for hugely-scalable word of mouth. It’s simple to set-up a Facebook group but creating one that’s powerful and engaged isn’t. That’s why we’re sharing our favorite tactics, so your Facebook Groups can be successful, while keeping it’s members engaged and spam-free!
Continue reading
Creating a sales funnel doesn’t have to be hard. If you want a steady source of revenue for your business you need this complete guide to sales funnels.
Continue reading
In this case study post, Alison from Drop Ship Lifestyle shows how they increased their organic traffic by 28.9% in a month. Learn how to increase your organic traffic in only 30 days with less content.
Continue reading
Broadcast emails are great for sharing a single message with your email lists in exchange more clicks and more conversions. Now that you have an idea of how to segment your subscribers for email broadcasts, let’s look at when we can use these broadcast emails in our segments.
Continue reading