20 Free Marketing Tools Every Smart Business Owner Should Know About

In the marketing world there are hundreds of paid and free marketing tools to make our jobs easier. There’s so many that it’s almost a double-edged sword. Tools to help us measure campaigns, create lead magnets and other content, research the competition, and generally, make the process more efficient all around. For every paid marketing tool or app, there is a free one that is in its own right, pretty impressive.

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The Gain Logic Fear Email Sequence

Did you know, that the webinar funnel has the ability to easily be your most profitable funnel? While we are constantly testing the different aspects of all of our funnels, the webinar funnel requires some special treatment.

Most people seem to think that driving traffic to a webinar opt-in is the end of the funnel. A huge portion of your sales should come in the follow-up sequence and that’s exactly where the Gain / Logic / Fear sequence comes into play.

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