Opt-in offers are a great, fast way to building a large email list, but as consumers grow more and more protective of their personal information, you’ll have to create better offers if you want them to hand their email over.Continue reading
Today on Marketer Monday I share how you can increase the conversion rates on your opt-in pages.
Congruency is key to highly converting opt-in pages and in this episode of Marketer Monday I show you examples of how to do this the right way, and how to do this the wrong way.Continue reading
For this week’s Tactical Tuesday post, we’re looking close at Upsells and Add-ons, and how they help your customers make better decisions, faster. Since I shared with you yesterday four ways to increase lead values, I thought it would be a good time to provide more insight on this aspect of lead value optimization.Continue reading
The New Year is almost here! Here at Performance Marketer we use this time to reflect on our yearly accomplishments.
One of the accomplishments we are most proud of is the new content strategy that we have implemented and we wanted to take a moment to share a few of 2016’s top marketing guides, methods, and videos!
Check out these top articles to make sure you’re up to speed and prepared for being a successful Marketer in 2017:
Emails are one of the greatest tools we have as marketers, but Email Marketing Best Practices are constantly evolving. To stay relevant to our subscribers, we must keep up with new trends and emerging technologies.Continue reading